We’ve all made mistakes. Who hasn’t? When you do, it’s almost become expected that you will open the kimono and bare your soul to the stakeholders that matter in the “expectation” that they will forgive you and then all will be rosy again. Below is a statement by USC Football Head Coach, Lane Kiffen. The comments below show that sometimes just saying I’m sorry is not enough, especially when you’ve fallen short, not just on outcome performance but moral issues and integrity. My recommendation: if you are going to say “I’m sorry”, make sure you cover two critical imperatives:
1) know what you’re apologizing about, and
2) demonstrate that you are committed to addressing those issues.
If not, don’t even waste your breath saying those two words. Oh by the way, I apologize in advance for some of the language used in the comments included below. See, I covered the first imperative, but blew it already on the second.
“Believe me, I understand the pain, and what a loss means to the USC family. It looks like I don’t care, and I get that. But inside I’m suffering just like everyone else.”Lane Kiffin reflects on a season gone wrong: http://lat.ms/VD0Hvk“I also know I owe the USC family something better. And we can do that.”